I subscribe to an email newsletter by David C. Baker (founder of ReCourses), thanks to a tip by my friend Shawn Stewart at Personality™. In his most recent edition, he talks about “The Truth About Money Making in a Marketing Firm.” As an owner, I was intrigued as I read. Something that stood out to me was a truth that has gotten lost in translation over the 19 months that Motiveight has been in business…

“You think you’re in a service business when in fact you’re really in the expertise business.”

Mr. Baker goes on to list a number of other lies (read them here), as he refers to them. However, this example resonated with me the most.

What I find most intriguing about the perspective of being an expert is that it’s a “new way” for me. Up until this point, I’ve looked at my company mainly as a service business when in fact, what I really have to offer is expertise. While service is a part of my business model, it’s not what I am passionate about and in fact, it’s not what I want to do. If all I did was function as the “doer” for my clients, I’m done.

Tomorrow, Monday, is a new day. Being in the expertise business is the new way.