On a journey of discovery today, I stumbled upon a job title that I was unfamiliar with: Director of Integrated Marketing. Being that this was the first time I had ever seen this phrase I was intrigued and made a mental note of it.

Literally an hour later, I was on the phone with a nice lady from the Tombras Group and her title was the SVP of Integrated Marketing. Now seriously, how could this happen. All in one day, I’m introduced to the concept and then I’m on the phone with someone who not only lives in this space but is so good at it that she’s a SVP! I had to know more.

Turns out, Motiveight is NOT an Outsource Marketing Solutions company, as I’ve recently adopted as a tagline for the company. We are an Integrated Marketing Communications company. Here’s a definition of IMC and ironically, what we’ve been doing for the past 19 months:

American Marketing Association defines IMC as “‘a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.’ Integrated marketing communication can be defined as a holistic approach to promote buying and selling in the digital economy. This concept includes many online and offline marketing channels. Online marketing channels include any e-marketing campaigns or programs, from search engine optimization (SEO), pay-per-click, affiliate, email, banner to latest web related channels for webinar, blog, RSS, podcast, and Internet TV. Offline marketing channels are traditional print (newspaper, magazine), mail order, public relations, industry analyst relations billboard, radio, and television.” —Wikipedia

Welcome to Motiveight Marketing Group Inc. An Integrated Marketing Communications Company. Ah that has a nice ring to it, doesn’t it!