Just because their butt is in a seat, doesn’t mean you’ll get results

Company cultures aren’t entirely driven by it’s leader. You have to look deeper into how the leader has been trained. These paradigms have often been set for a long time and were often heavily influenced by parents, previous managers and probably the most influential, age.

If you’re company puts a significant value on whether you’re on time, working your hours and sitting in your seat—not talking, checking Facebook, making coffee—you name it, there’s a good chance your company is managed based on the industrial revolution management style. In short, this style is based on managing factory workers. Each worker has a specific role. If you weren’t in your seat, you weren’t producing. Low producers get fired. High producers get rewarded. It’s easy to see how working long hours is an indicator of a hard worker. Hardly.

While this is just one style of management, it happens to be the one in which I believe that most companies operate from. These paradigms aren’t inherently good or bad. In fact, if it’s all the boss or owner knows, then at the foundation it’s true and accordingly, good. The problem is, with every new generation that enters the workforce, corporate cultures are faced with new challenges—or what I would like to offer as opportunities. What worked in and with a previous generation, will not work today.

In the book, The Five Love Languages (Amazon), author Gary Chapman, introduces the theory that people receive and give love differently: acts of service, quality time, receiving gifts, words of affirmation and physical touch. He claims that if we strive to understand how people around us receive love, we will be far more effective in making people feel loved. Using management as our framework, it’s easy to see how the industrial manager would conflict with the gen-y manager. More often than not, each feels misunderstood and oftentimes rejected. It’s not that one is right and other is wrong. It’s that they just don’t work well together. They value different things.

There are scores of articles and books written on both of these management styles. I’ve listed a handful for your review below. If you’re wanting to get a head start, here are five ways that you can understand and maximize your gen-y workforce:

  1. Managing Gen-Y based on time and butts in the seat will not get you results. Set goals and base their success on results. This generation will work hard when asked.
  2. Remember that most jobs today don’t create widgets, they create mind work. This kind of work doesn’t have a beginning or end—it always is, so give them the flexibility to work when and where they are most creative. Your bottom line will thank you. Just ask Google.
  3. Life/Work integration is a significant issue to the Gen-Y workforce. They are more likely to want to work with you, not for you. Why? Freedom. If you can create a culture that allows life to happen, yet still have high expectations, your culture will always win. They’d rather get fired for not performing than being late.
  4. Social media and blogs are a part of life/work, so please, stop monitoring its consumption. Sure, this would mean that people may spend too much time here, but if you’re doing #1, you won’t have a problem.
  5. Perhaps the most important of the five is that this generation wants to be heard. They do not expect you to act on all or any of their ideas. They just want to know that you understand their perspective and opinions.

While this list represents five ways you can start today, there are many more. If you’re a twenty or thirtysomething reading this post, I invite you to leave a contribution. Tell us your opinion about this generational management dance. If we, the generation, want to be understood, being heard is the first step.

Research

If you’re like me, you might be reading this saying, “nice theory, but how do you know this? Show me the proof!” Good point. Here are a handful of articles to get you started. There are scores more.

Management is Still Fighting the Industrial Revolution
Excerpt: Management was originally invented to solve two problems: the first—getting semiskilled employees to perform repetitive activities competently, diligently, and efficiently; the second—coordinating those efforts in ways that enabled complex goods and services to be produced in large quantities. In a nutshell, the problems were efficiency and scale, and the solution was bureaucracy, with its hierarchical structure, cascading goals, precise role definitions, and elaborate rules and procedures.

Moon Shots for Management (Harvard Business Review)

What Millennials Want (Wired Magazine)

The Millennial’s Are Coming – 60 Minutes
Great Quote: Faced with new employees who want to roll into work with their iPods and flip flops around noon, but still be CEO by Friday, companies are realizing that the era of the buttoned down exec happy to have a job is as dead as the three-Martini lunch. … “The boomers do need to hear the message, that they’re gonna have to start focusing more on coaching rather than bossing. If this generation in particular, you just tell them, ‘You got to do this. You got to do this. You got to do this.’ They truly will walk. And every major law firm, every major company knows, this is the future,” Crane explains.

Millennials in the workplace do not agree with the work ethic standards of past generations
Interesting: Millennials in the workplace actually expanded on the Gen X foundation of casual Fridays to not only make everyday casual but to further show that how they dress is an extension of their individualism. While Gen X or boomers see this as sloppy, the millennial generation views their dress as freedom of expression in color and style and furthermore, as an extension of how they speak.

About Kyle

VP of Marketing for Halogen TV, Executive Director of Help-Portrait, 68 Mustang owner, digital marketing enthusiast, blogger, runner, dad & husband to @kristychowning

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  • http://www.overture-media.com Lori Mahon

    Incredible post Kyle – and I couldn't agree more with your 5 points to maximize the Gen-Y.

  • http://intensedebate.com/people/klreed189 Kyle Reed

    This is an excellent post that captures a lot of great information.
    Thanks for posting kyle.
    Now I hope that leaders and bosses will pay attention.

    • http://intensedebate.com/people/chownage Kyle Chowning

      What's interesting is that I'm getting a lot of feedback from people directly rather than by comments. I guess this is hitting a sensitive area?

      Thanks for stopping by Kyle.

      • http://intensedebate.com/people/klreed189 Kyle Reed

        interesting. Negative? or in agreement?

        I would be interested to see a study done on companies that are newer and use this strategy as opposed to other companies that do not.

        Being a church guy I really wonder what this looks like for the church.
        Even to the point of wondering how older generations look at Gen Y and their work ethic etc…

        • http://intensedebate.com/people/chownage Kyle Chowning

          So far, all in agreement. They're coming in a "I couldn't agree more" and "thanks for putting that out there" type fashion.

          This has implications in all sectors. But yes, it greatly effects how the church leaders of today, interact with the church leaders of tomorrow. Worth a blog post?

          • http://intensedebate.com/people/klreed189 Kyle Reed

            you going to write it? I think it definitely is worth one.

  • Tamra

    In the end, an employee is still the employee, and if hired for the job, they have agreed to the job description, whatever that is. If they do not want the job, then don't except it. When the jobs aren't filled, management will rethink. When people without jobs aren't eating, because 'they don't want to just sit behind a desk', or 'don't have freedom', they will rethink. It will balance itself out.

    BTW, I am an RN. If I sat around on the internet, and just didn't show up on time because 'that's just now how I work'……..and you walked into my ER, you would probably not do well. I think you would prefer I show up on time, and do my job. Yes, I know, I signed up for it, and have agreed to do the assigned job description:). We get an email about once a week, warning us that if we sit on facebook, internet, etc…we are stealing company time, and may be fired.

    Please don't misunderstand, I'm just saying there has to be a balance on all sides.

    • http://www.kylechowning.com Kyle

      Not all jobs are about mind-work, which was the type of job I was referring to. As an RN, I need and want you to show up to work and do what’s required of you—ontime and when/where you need to be. The overarching theme here isn’t about when or where work gets done. Let the job description determine that. It’s about measuring peoples contribution to the company based on their performance alone.

      Thanks for the contribution!

  • Annie

    I also wonder what this would look like in relation to the church. For example, showing up and having my butt in the pew on sunday morning vs. living Christianity/Church life daily with those I am in community with. For some reason I really enjoy more organic situations, and I have always thought that once something is established for awhile it just becomes….well, established. It loses it's organic feeling. What I am trying to say, is just because that is the way things have always been, doesn't mean it is the only way to do it. I know there has to be some sort of order, and regulation of work. Anyway, great topic! I think this type of conversation needs to happen more!

  • Alasdair

    Interesting and thought provoking article. I wanted to say a word about the so called "selfishness" or "me generation" attitude accusations that are leveled at the generation in question. See the "Millenials are Coming" article above. A while ago I heard a Canadian social researcher explaining this very well. She noted that a large percentage of this generation had seen 1 or both parents out of a job after many years of loyal service to one employer. Is it any wonder there is no desire to be loyal to employers? These people know from a very early age that employers can't always be trusted to do the right thing by their employees. It is a cautionary tale for senior management in companies that wish to be around for a long time. Nurture your people.

  • http://thisridecalledlife.blogspot.com Kristen

    good stuff! completely agree and find the articles incredibly intriguing, so much so that I will pass along to my boss.

    I work in marketing for a company with lots of young people, mgt thinks they cater to us 20-somethings by the beer cart thursdays, casual Fridays, and open-bar Christmas parties, they hugely miss the piece that this isn’t what truly Gen-Y wants. You are absolutely right, we want to be heard. We want to be happy in work/life balance. We want to be valued, not in word, but in action – listen to us, value our opinion, and pay us fairly.

    I wonder how much money companies are going to waste in turn-over costs because they can’t figure out how to manage a very capable Gen-Y?

    thanks for the post