Marketing | Kyle Chowning

Eight Things I Learned at Social Fresh Charlotte

Posted on16. Aug, 2010 by Kyle.

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Today, I joined a couple hundred of my new closest socmed Charlotte friends for an all day conference called Social Fresh. Established and ran by former Charlottean, Jason Keath, this six-session event was packed full of topics that ranged from community development to corporate social policy. I really enjoyed the conference, mainly because it was [...]

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How Nashville businesses can help flood victims using Foursquare

Posted on05. May, 2010 by Kyle.

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If you are a business in Nashville looking for ways to contribute to the relief from to the #nashvillefloods this past weekend, the new geolocation social networking app, Foursquare, may be an easy way to facilitate your contributions. What is Foursquare? Foursquare is a relatively new social networking tool that gives people the ability to [...]

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10 Best Practices for Social Media Success

Posted on04. Mar, 2010 by Kyle.

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In my new job, I do a lot of research specifically on the 18-34 “Millennial” demographic. If you’re targeting the same demographic, you are well aware the social media is playing a strong roll in your strategies. The good news is, social media isn’t waning one bit. In fact, it’s on the rise. The question [...]

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Three ways to avoid living life in a vacuum

Posted on03. Mar, 2010 by Kyle.

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Last week I had the privilege of sitting in four days worth of focus groups to have random people within a pre-defined set of variables, watch and dialogue about some of the Halogen content that we’ve created. Let’s just say, it was very interesting. As you can guess, you can’t please everyone and our content [...]

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Help me with Halogen TV’s Tagline

Posted on02. Mar, 2010 by Kyle.

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I just posted this over at the Halogen blog, but I thought I would tap into my readers here too. I could really use your input. Halogen: Socially Conscious. Empowering. Entertainment. What does that mean anyway? If you’ve wondering the same, you’re not alone. After sitting with this tag line for the past year or [...]

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My response to Seth Godin’s blog “Hammer Time”

Posted on27. Nov, 2009 by Kyle.

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Recently, Seth Godin wrote the following post: So, if it’s true that to a person with a hammer, every problem looks like a nail, the really useful question is, “what sort of hammer do you have?” At big TV networks, they have a TV hammer. At a surgeon’s office, they have the scalpel hammer. A [...]

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5 Keys to Building Forever-Followers—Chris Brogan Style

Posted on25. Sep, 2009 by Kyle.

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Yesterday, I had the spontaneous opportunity to attend the Author’s Way event and see social media “typist” Chris Brogan (@chrisbrogan) talk about his perspective and approach on all things social media. He also dived into the heart of his new book, Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust (Amazon [...]

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Choosing the right real estate agent

Posted on05. Jul, 2009 by Kyle.

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Is the purpose of a real estate agent to market your house, represent you or find a buyer? All three, right? If I was a real estate agent and someone contacted me with interest to list, I would pursue them like I would the sale of their house: prompt to reply, looking for opportunities to [...]

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Amazon is missing the boat on the Kindle

Posted on06. May, 2009 by Kyle.

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When the Amazon.com Kindle was unveiled in the Fall of 2007, I, being a gadget guy, was immediately interested. What would it look like? Feel like? How heavy would it be? What would the screen look like? Would the Amazon claim be true that the screen looks like you are reading a printed book? I [...]