25 Questions to Help You Create a Strong Marketing Strategy

25QUESTIONS

When building a strong marketing strategy, research plays a critical role in understanding who your customers are and how to compel them to buy your product or service. I get a lot of questions from my readers asking where they should do start their market research. If you don’t know where to start, it’s a good indicator that you haven’t fully identified your target customer. It could also be an indicator that you're struggling to get a clear picture of the product or service you’re trying to … [Read more...]

Why Marketers Aren’t Afraid to Fail

Opinions+Data

There are a lot of opinions about what we should and shouldn't do in MARKETING. Until there’s data, it’s all OPINION. As marketers, we take opinions, turn them into theories and test them until we get the DATA. That's why we're not afraid of FAILING. There’s always benefit in the data, regardless of the outcome. #fullcyclemarketing … [Read more...]

Introducing Full Cycle Marketing

fullcyclemarketing

When it comes to marketing, it’s critical to remain flexible and adjust based on the known and unknown variables that can impact the successes of your plan. As marketers, we all know this, but the reality is when things happen, change can oftentimes be difficult to navigate. These changes are all part of “optimizing” your plan. Optimized is defined: “to write or rewrite so as to maximize efficiency…”  Most of you that are reading this post signed up for my email newsletter because you were … [Read more...]

3 Reasons why you need to test your website right now, and how

Screenshot 2014-05-28 16.20.50

Attention all business owners and marketers. If you think your website is good, even great, you may want to get a second, unbiased opinion. Today, thanks to the tip from my friend, Josh Shipp, I submitted the ROOTS Academy website for an unbiased review from the website Peek.UserTesting.com. Once submitted, they'll email you with a 5 minute review (mine was 6+) of your site by a real live person. Did I mention that it's free? Here's what I was sent within an hour: If you didn't … [Read more...]

11+ Reasons It’s Not Too Late to Start Using #Twitter

11TWITTER

Today, the ability to connect with people is easier than ever. Thanks to social media, all we have to do is Google a name and everything publically available will reveal itself—good and bad. Each search results offers a different way to explore and connect. If you grew up in the 90's or before, networking only happened if you "showed up." That meant that the only way you could get to know people was to show up and talk to them...face to face. I remember the first music industry party that … [Read more...]

Rarely is our perspective reality

The Dove Beauty Campaign created an experiment. A forensic artist was asked to sketch individual women based off their own description of their faces. The artist never saw them, he only drew what they described. Then, Dove brought strangers in to describe each participant to create a second picture. Each personal sketch proved to be distorted and unrealistic. When strangers described what they saw, it proved to be more like the real face of each of the participants. The participants … [Read more...]

You can’t do it all

If there's one thing I've learned in the past 30 days: You can't do it all. But... You can do it. Whether it's delegation, better planning, careful analysis, further education, seeking out more understanding from others, or simply saying no, you can do it. You just can't do it, alone. … [Read more...]