3 Reasons why you need to test your website right now, and how

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Attention all business owners and marketers. If you think your website is good, even great, you may want to get a second, unbiased opinion. Today, thanks to the tip from my friend, Josh Shipp, I submitted the ROOTS Academy website for an unbiased review from the website Peek.UserTesting.com. Once submitted, they'll email you with a 5 minute review (mine was 6+) of your site by a real live person. Did I mention that it's free? Here's what I was sent within an hour: If you didn't … [Read more...]

11+ Reasons It’s Not Too Late to Start Using #Twitter

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Today, the ability to connect with people is easier than ever. Thanks to social media, all we have to do is Google a name and everything publically available will reveal itself—good and bad. Each search results offers a different way to explore and connect. If you grew up in the 90's or before, networking only happened if you "showed up." That meant that the only way you could get to know people was to show up and talk to them...face to face. I remember the first music industry party that … [Read more...]

Rarely is our perspective reality

The Dove Beauty Campaign created an experiment. A forensic artist was asked to sketch individual women based off their own description of their faces. The artist never saw them, he only drew what they described. Then, Dove brought strangers in to describe each participant to create a second picture. Each personal sketch proved to be distorted and unrealistic. When strangers described what they saw, it proved to be more like the real face of each of the participants. The participants … [Read more...]

You can’t do it all

If there's one thing I've learned in the past 30 days: You can't do it all. But... You can do it. Whether it's delegation, better planning, careful analysis, further education, seeking out more understanding from others, or simply saying no, you can do it. You just can't do it, alone. … [Read more...]

Bloggers are taking over

How Blogs Influence Purchases and Recommendations - eMarketer

There's no doubt that bloggers are becoming a force to be reckoned with. What I didn't realize, until today, is how many of them write about brands, products and services on their blogs. According to eMarketer.com, on average, 38% of all types of bloggers (hobbyists, professional part-time, professional full-time, corporate, entrepreneur) blog about brands that they love or hate. Even more influential is that 68% of bloggers are influenced by what they read on other blogs. Did you hear … [Read more...]

How to Write a Strong Marketing Proposal

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Updated: July 4, 2014 Writing a strong marketing proposal is key to winning new business. It is the point of reference that both you and your client will reference when there is a need to establish expectations, objectives and successes. Over the years, I have written a lot of marketing proposals. Some were really bad and some were great. In the past year or so, I've begun to hone in on what I believe to be a strong marketing proposal template. Since this is one of the keys to success, I … [Read more...]

Five Steps to Collecting & Using Business Cards Effectively

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Stacked in my drawer are dozens, if not hundreds of business cards that I've collected over the years. Perhaps you have the same quandry as I do: what do I do with all of those cards? If you're like me, you don't dare throw them away. After all, you might need one of them some day. But, the problem is, most likely, you don't have a clue when and where you met those people. All you know is that somehow, you have their card. Good, but not helpful. Jeff Pulver, co-founder of the Vonage … [Read more...]