Bloggers are taking over

How Blogs Influence Purchases and Recommendations - eMarketer

There's no doubt that bloggers are becoming a force to be reckoned with. What I didn't realize, until today, is how many of them write about brands, products and services on their blogs. According to eMarketer.com, on average, 38% of all types of bloggers (hobbyists,┬áprofessional┬ápart-time, professional full-time, corporate, entrepreneur) blog about brands that they love or hate. Even more influential is that 68% of bloggers are influenced by what they read on other blogs. Did you hear … [Read more...]