Bloggers are taking over

How Blogs Influence Purchases and Recommendations - eMarketer

There's no doubt that bloggers are becoming a force to be reckoned with. What I didn't realize, until today, is how many of them write about brands, products and services on their blogs. According to eMarketer.com, on average, 38% of all types of bloggers (hobbyists, professional part-time, professional full-time, corporate, entrepreneur) blog about brands that they love or hate. Even more influential is that 68% of bloggers are influenced by what they read on other blogs. Did you hear … [Read more...]

10 Best Practices for Social Media Success

In my new job, I do a lot of research specifically on the 18-34 "Millennial" demographic. If you're targeting the same demographic, you are well aware the social media is playing a strong roll in your strategies. The good news is, social media isn't waning one bit. In fact, it's on the rise. The question isn't should you market in the social space, but how? eMarketer.com recently release an article that offered their 10 best practices for social media success. These are so good that I wanted to … [Read more...]