The state of the economy is finding all of us in an deep dig to discover and fully realize our core competencies. If you’re a small or medium size business owner, casting a wide net of products and service offerings no longer works. You have to find your niche and own it.  If you’ve been able to be relatively unaffected by the downturn in the economy, good for you, but gone are the days of running your business on assumptions. Why?

The results of the downturn in our economy are going to be better businesses, products and services, driven by people who are determined to make it no matter what. The only thing that’s going to keep your clients from moving over to the next company, product or service is loyalty. Are your current clients that loyal? If you think yes, then you don’t really know, unless you know yes. [Read more...]