Amazon is missing the boat on the Kindle

amazon-kindle-2-photoWhen the Amazon.com Kindle was unveiled in the Fall of 2007, I, being a gadget guy, was immediately interested. What would it look like? Feel like? How heavy would it be? What would the screen look like? Would the Amazon claim be true that the screen looks like you are reading a printed book?

I like many others, have wondered and been interested in touching, feeling and holding a Kindle. Unfortunately, I have yet to have that experience. In my opinion, this is a major problem for Amazon. If they want people to spend $359 on the Kindle and now $489 on the Kindle DX, a sight unseen business model isn’t going to work for the masses. That’s the first problem.

The second problem with the Kindle is that it doesn’t convert the books that I’ve already bought. At this point, converting my current read and unread library to a digital format isn’t possible, thus requiring a re-purchase of the Kindle version—which is not likely. To be fair, the fine folks at Thomas Nelson have started a new program called NelsonFree that allows anyone who has purchased a printed book to gain access to digital versions, including the Kindle, at no additional cost. While this does allow me to enjoy a book in whatever format I want, it doesn’t solve the prior purchase issue.

If problems are really opportunities, then I see two:

  1. A program that converts paper books into digital files. This would require origination or partnering with the copyright holders; just ask Google
  2. Figure out a way to exchange a paper book for a digital one – Thomas Nelson is testing a similar idea on one of their new releases

Being that I am a gadget guy who reads a lot of books, the Kindle is right up my alley. However, Amazon is mistaken if they think that I will buy one sight unseen.

Come on Amazon. I only want to experience it before I buy it. Is that asking too much?

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Perception is NOT reality

There have been plenty of times in my life where I was certain that my perception—the way I saw things—really was the reality of the situation. We’ve all been there. You think that your job is too difficult because your boss makes your life hard; a relationship is at a brinking point because you think that too many things have changed, and not for the better; your financially so unstable that anything could send you into bankruptcy; or that God must be so frustrated with my life that even He is disappointed.

noticerOver the weekend, I had the opportunity to read through a book that’s being released tomorrow called, The Noticer by Andy Andrews. It’s an efficient but impactful story-based read on the lives of five people who found themselves at the end of their rope, or so they thought.

“I am a noticer,’ he said. “It’s my gift…I notice things that other people overlook. And, you know, most of them are in plain sight.” -p. 6

While I could go on and on about the book, the stories and the perspectives that were changed, I’d rather reveal two areas that I was personally challenged:

1. Timing

The Noticer always showed up in perfect timing. He would seek first to understand before he saught to be understood. His depth of knowledge about peoples lives made me realize that I move too quickly. He knew their names, kids names, life stories, personal facts, job status—he took interest in knowing the details before he offered anything. The result, people immediately felt understood and they felt as if he had their backs. His perspective that their story was only part of their future, their perspective about their story was what would move them from their dispair to hope.

2. Perception is NOT reality

While we’ve been told that our perception is reality, The Noticer clearly reveals that it is not. It may be what you believe to be true, but in fact, if you would allow the Noticers in your life to reveal a new perspective, your perceived reality would quickly change.

If you’re wondering if your perception really is reality, I’d highly recommend that you buy this book today. Chances are, you’ll find yourself in one of the many stories that The Noticer shares and in the end, you’ll find hope.

Warning

This book is not for stubborn, prideful or arrogant people. It’s offers depths of wisdom and paradigm shifts that you will be forced to face. If you’re currently happy in your misery perceptions, I’d recommend that you stay far, far away.

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