Attention all business owners and marketers.
If you think your website is good, even great, you may want to get a second, unbiased opinion.
Today, thanks to the tip from my friend, Josh Shipp, I submitted the ROOTS Academy website for an unbiased review from the website Peek.UserTesting.com. Once submitted, they’ll email you with a 5 minute review (mine was 6+) of your site by a real live person. Did I mention that it’s free?
Here’s what I was sent within an hour:
If you didn’t watch the video, in summary, the user is confused by what he saw.
To me, what we do is clearly spelled out. And this is the point.
Sometimes we’re too close to our own stuff to see it for what it really is. As business owners and marketers, we have to remember that:
- Everything can and should be tested and improved—regularly (Peek offers 3 reviews a week)
- People don’t see things the same way you do
- Unless you seek input from outside, unbiased opinions, you’ll always be your own biggest fan
Ignoring any one of these three points will result in suboptimal outcomes.
People don’t buy (quickly) when they are confused.
Action Point » Go to Peek.UserTesting.com and submit your website for a review. Then come back and share your feedback and takeaways in the comments below.
