Hi there! My name is Kyle. Welcome to my site.
Chances are, you got here because you found one of my marketing related posts. I love marketing, and I suspect you’re a fan of it too.
About Me
Kyle Chowning is a serial entrepreneur, marketing enthusiast, and business and leadership coach with over 27 years of experience across media, television, and marketing. He has either founded or participated in the launch of many successful startups, such as RELEVANT Magazine, Halogen TV, Full Cycle Marketing, and Airo Therapy Suites. Kyle is also the founder of ROOTS Academy, Nashville’s largest music and dance school. Passionate about innovation and growth, he thrives on launching new ideas and collaborating with people unafraid of failure.
What I’ve Done
Over the past 27 years, I’ve had the privilege of being involved in the launch of many different startups; many of which are still thriving today:
- RELEVANT Books (Est. 2001-2006) – A forward thinking book publishing imprint that featured many authors who are now leading the Christian movement today: David Crowder, Chris Seay, Margaret Feinberg, amongst many others.
- RELEVANTmagazine.com (Est. 2002) – A web-based content site dedicated to influencing and challenging Christian culture
- RELEVANT Magazine (Est. 2003) – A bi-monthly print magazine with the same purpose as the .com
- Halogen TV, now Pivot (Est. 2008) – A national cable television network that leveraged the TV platform to make the world a better place.
- Help-Portrait, Inc. (Est. 2009) – A global non-profit that inspires photographers, hairstylists and makeup artists to find people in need, take, print and deliver portraits
In 1998, I ventured out of my “normal” job and started the first of many businesses:
- 1998-2002 – Extreme Media – Web and print design primarily served small business owners, startup entrepreneurs, and the Christian music industry.
- 2006-2015 – Motiveight Marketing Group – A digital marketing agency. Our clients included small business owners, non-profits, publishing companies and events. This company took a two-year break and resumed in 2012 under a different name.
- 2012 – Current – ROOTS Academy – ROOTS is Nashville’s largest music & dance studio with nearly 1,400 students (as of 2024). Our focus is on building a vibrant community of growth-minded creatives who are chasing their music and dance dreams.
- 2015 – Current – Full Cycle Marketing – A Performance Marketing Agency that specializes in funnel Conversion Rate Optimization & Tracking
- 2024 – Current – Airo Therapy Suites – A co-working space for therapists and wellness professionals
My Biography
I grew up in Bend, Oregon, which is arguably one of the best small towns in the country. After graduating from George Fox University in Newberg, Oregon with a management major and music minor, I started my career at VoxCorp, publishers of 7ball and Release magazines, in 1997 as the online and distribution manager. I worked there for two years before venturing out as a freelance web designer under the d.b.a. of Extream Media (such a 90s name!). After a little over two years as an independent, my wife and I moved to Orlando, Florida to help launch Relevant Media Group, RELEVANT Magazine, and Relevant Books. I served as the sales and marketing director from 2002 until 2006.
From 2006-2010, I was the owner and lead consultant at Motiveight Marketing Group, a digital marketing agency that helped brands make meaningful and profitable connections to generations X and Y. In 2008, I took on the challenge of helping to form and launch Halogen TV, a startup national cable television network aimed at making a positive impact.
In 2010, my family and I moved to Charlotte, NC, where I took on the Vice President of Marketing role at Halogen TV. In 2012, I was promoted to Senior Vice President of marketing (consumer, digital, and affiliate) for Halogen TV and INSP television—two nationally distributed cable networks with a combined reach of approximately 75 million households. Later in 2012, Halogen was sold to Participant Media and relaunched as Pivot in the summer of 2013.
In August 2012, we closed on the purchase of ROOTS Academy and relocated back to Nashville for the third time. ROOTS Academy has since grown into Nashville’s largest music and dance school, with over 1,400 students as of 2024. In 2015, I launched Full Cycle Marketing, a performance marketing agency focused on data-driven strategies and conversion optimization.
In 2024, I launched Airo Therapy Suites, a co-working space in Hendersonville, TN, for therapists and wellness professionals, with plans to expand to multiple markets across the region.
While my career accomplishments matter, what defines me more is my family. I am a husband to Kristy. In July 2007, I became the proud father of Savannah. Our son, Caleb, arrived on January 2009, followed by Daniel on December 2010. I am the son of Mike and Tina Chowning and the brother of Charysse Hesse, who passed away on October 13, 2014, after a ten-year battle with cancer.
Top 11 Posts
If you’re looking for a place to start, here are the top 11 posts from the last year:
- How to Write a Strong Marketing Proposal
- Building your business on value, not pricing
- How to Calculate the Ideal Blog Post Length
- Three Reasons You Shouldn’t Give up on Your Goals
- The “Perfect Wife” Complex
- Celebrating Others Successes
- On leaving your job…
- Six Steps to Getting Unstuck
- Three keys to giving great feedback
- Three Quick Steps to a Zero Inbox
- Three Quick Steps to Eliminating To-do List Anxiety