Be heard…today!

The 18-34 generation is one that often defends and complains that they aren't heard enough. Yet, the statistics prove that we don't put our money where our mouth is. In a typical election, only 25% of our demographic will cast their vote. All I have to say is this, today is your day to be heard. Stop complaining and cast your vote! … [Read more...]

Pulse of the 18-34 demo

In 2002, my wife and I relocated to Orlando, FL to be part of the launch team for Relevant Media Group. There, I spent 4.5 years targeting, reaching and retaining the 18-34 demographic. It wasn't easy, but it was fun and challenging. It was there that I was awakened to one of my primary goals in life; pointing my generation back to Christ. Barna Group reported in 2003 that an alarming 58% of twentysomethings who were active church-goers as teenagers will no longer be active in a church by … [Read more...]