Obama’s VP announcement … leaked?


Given that I do marketing for a living, I've been interested and at times, fascinated at Obama's ability to use the wide range of marketing tools to his benefit for his Presidential campaign. Of course, he's working with a dream budget but that's besides the point. In an innovative and very "personal" move, Obama announced that he would announce his VP nomination via text message to his supporters before he told the press. At 11:50p, CNN breaking news sent me a text message: "CNN confirms … [Read more...]