10 Best Practices for Social Media Success

In my new job, I do a lot of research specifically on the 18-34 "Millennial" demographic. If you're targeting the same demographic, you are well aware the social media is playing a strong roll in your strategies. The good news is, social media isn't waning one bit. In fact, it's on the rise. The question isn't should you market in the social space, but how? eMarketer.com recently release an article that offered their 10 best practices for social media success. These are so good that I wanted to … [Read more...]

Pulse of the 18-34 demo

In 2002, my wife and I relocated to Orlando, FL to be part of the launch team for Relevant Media Group. There, I spent 4.5 years targeting, reaching and retaining the 18-34 demographic. It wasn't easy, but it was fun and challenging. It was there that I was awakened to one of my primary goals in life; pointing my generation back to Christ. Barna Group reported in 2003 that an alarming 58% of twentysomethings who were active church-goers as teenagers will no longer be active in a church by … [Read more...]