When it comes to marketing, it’s critical to remain flexible and adjust based on the known and unknown variables that can impact the successes of your plan. As marketers, we all know this, but the …
10 Best Practices for Social Media Success
In my new job, I do a lot of research specifically on the 18-34 "Millennial" demographic. If you're targeting the same demographic, you are well aware the social media is playing a strong roll in your …
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Pulse of the 18-34 demo
In 2002, my wife and I relocated to Orlando, FL to be part of the launch team for Relevant Media Group. There, I spent 4.5 years targeting, reaching and retaining the 18-34 demographic. It wasn't …