When it comes to marketing, it’s critical to remain flexible and adjust based on the known and unknown variables that can impact the successes of your plan. As marketers, we all know this, but the …
3 Reasons why you need to test your website right now, and how
Attention all business owners and marketers. If you think your website is good, even great, you may want to get a second, unbiased opinion. Today, thanks to the tip from my friend, Josh Shipp, …
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11+ Reasons It’s Not Too Late to Start Using #Twitter
Today, the ability to connect with people is easier than ever. Thanks to social media, all we have to do is Google a name and everything publically available will reveal itself—good and bad. Each …
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Rarely is our perspective reality
The Dove Beauty Campaign created an experiment. A forensic artist was asked to sketch individual women based off their own description of their faces. The artist never saw them, he only drew what they …
You can’t do it all
If there's one thing I've learned in the past 30 days: You can't do it all. But... You can do it. Whether it's delegation, better planning, careful analysis, further education, seeking out …
Bloggers are taking over
There's no doubt that bloggers are becoming a force to be reckoned with. What I didn't realize, until today, is how many of them write about brands, products and services on their blogs. According …