My four-year-old son recently asked me: “Dad, why do we have rules?” It’s a good question and one that I have never formulated an answer to before. I thought about it and the best I came up with was …
6 Steps to Smash this Year’s Goals
Achieving your new year goals doesn’t have to include finding a new trick or fad to assist. If you failed in the past, chances are your failures weren’t because your goals were unobtainable. Likely, …
How to decide when and when not to use social media
Recently, my friend and photographer, Jeremy Cowart, posted a picture on Instagram and said... Sometimes you just can't out-light window light. …
Continue Reading about How to decide when and when not to use social media →
How to Build a Strong, Data-Based Customer Profile that Drives Results
Understanding your customer is critical to creating strategies that achieve the results you desire. Before you plan anything, you should have a clear and educated understanding of your primary and …
Continue Reading about How to Build a Strong, Data-Based Customer Profile that Drives Results →
25 Questions to Help You Create a Strong Marketing Strategy
When building a strong marketing strategy, research plays a critical role in understanding who your customers are and how to compel them to buy your product or service. I get a lot of questions …
Continue Reading about 25 Questions to Help You Create a Strong Marketing Strategy →
Why Marketers Aren’t Afraid to Fail
There are a lot of opinions about what we should and shouldn't do in MARKETING. Until there’s data, it’s all OPINION. As marketers, we take opinions, turn them into theories and test them until …
Continue Reading about Why Marketers Aren’t Afraid to Fail →