Review: Starbucks Gold “Reward” Card

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starbucks20gold20cardBack in November 2008, Starbucks launched a new “membership rewards” program called Starbucks Gold. Basically, it’s a card that costs $25 a year and gives you 10% off most everyday purchases as well as a free drink for registering and one on your birthday. Oh, and you get this nifty little black card with a gold cup in the middle (see image to the left).

Given that I do marketing for a living, I thought I would dive into the idea of the Starbucks card and see what impact it is having on Starbucks. Here’s what I found.

The idea is brilliant for Starbucks

Starbucks gets $25 a year for people to carry around a card that gives them 10% off. If you do the math, that means you need to spend $250/year to breakeven; which equates to 1.2 purchases a week at an average of $4, for an entire year. Unless you’re a die-hard fan, that is not likely. However, after doing some research for this post, apparently, I under estimate the number of people that really love Starbucks.  [Read more...]

Does this kid come with a manual?

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I’ve always heard people say that having kids will teach you patience and humility, but I don’t recall being warned about random bouts of screaming, whining, food-rejection, excessive crying when you don’t get your way and triple-threat diapers (where your kid craps their pants more than the expected one-to-two times a day). When you add it all up, it can leave you feeling like you’ve lost your mind and are completely out of control. It’s here that you have irrational thoughts like…

“I can’t parent. I can’t even get my daughter to eat a piece of chicken.”

“I don’t know how to stop that.” (staring at my two-month old son screaming so hard that his face is beet red and his cry has turned into a rhymthymic chant.)

It would be really easy to play victim here, but I think I have a bigger lesson to learn than my kids do.

Control.

In the moments when everything feels completely out of control (like tonight), it’s then that I realize how much I’ve created an environment and dependence upon control. When it’s not there, I confess that I can get really agitated. The problem with my control-dependence is that it creates a false sense of security and the real me stays hidden because it’s rarely challenged.

While I didn’t do anything I regret tonight, I can’t say that about my attitude. When I have a 20-month old that is watching and mimicking my every move, the last thing I need to model is a bad attitude because I didn’t get my way. Come to think of it, that is exactly the reason why I disciplined her tonight.

Consider this a spiritual smack on the ass—ouch.

Work-In-Progress Redesign

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It’s been far too long since I’ve posted anything…mainly because I had grand intentions of redesigning my blog. Well, I got 75% of the way there and decided just to put it up. It’s not done yet, but it’s well on it’s way. I’m sure there is a lesson to be learned here somewhere.