Review: Starbucks Gold “Reward” Card

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Back in November 2008, Starbucks launched a new "membership rewards" program called Starbucks Gold. Basically, it's a card that costs $25 a year and gives you 10% off most everyday purchases as well as a free drink for registering and one on your birthday. Oh, and you get this nifty little black card with a gold cup in the middle (see image to the left). Given that I do marketing for a living, I thought I would dive into the idea of the Starbucks card and see what impact it is having on … [Read more...]