Five Blogs I Recommend

Lately, I've been uninspired to write here due to a variety of reasons. So rather than trying to come up with something creative, I thought I would take advantage of the Google Reader Trend statistics and share with you the top five blogs that I've been reading over the past 30 days. If you're a Google Reader user as well, you can access this same data by clicking on the "Trends" link in your navigation area. Okay, here we go: #1 Macworld - I am a Mac enthusiast and I find that Macworld … [Read more...]

Measuring Client Loyalty


The state of the economy is finding all of us in an deep dig to discover and fully realize our core competencies. If you're a small or medium size business owner, casting a wide net of products and service offerings no longer works. You have to find your niche and own it.  If you've been able to be relatively unaffected by the downturn in the economy, good for you, but gone are the days of running your business on assumptions. Why? The results of the downturn in our economy are going to be … [Read more...]

Review: Starbucks Gold “Reward” Card


Back in November 2008, Starbucks launched a new "membership rewards" program called Starbucks Gold. Basically, it's a card that costs $25 a year and gives you 10% off most everyday purchases as well as a free drink for registering and one on your birthday. Oh, and you get this nifty little black card with a gold cup in the middle (see image to the left). Given that I do marketing for a living, I thought I would dive into the idea of the Starbucks card and see what impact it is having on … [Read more...]

Shouldn’t discovering JOY be fun?


I find that my criticism is a persistent little pest. It crept up, without hesitation, too many times today. It's apparent to me that my pride isn't just going to go away, I'm going to have to work through it. Let's start with... Work I'm a business owner. The company is now in it's third year after celebrating the two-year mark on July 1, 2008. While this is a success in and of itself, about every three-to-four months, I get in a funk. And when I say a funk, I mean that I'm moody, … [Read more...]