Kyle Chowning

Tips, Tools & Strategies for Serious Marketers

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Gas is getting cheaper!

April 13, 2008 by Kyle Chowning

Perception has a way of creating value in ways that, when honestly assessed, don't make a lot of sense: A latte costs $32 a gallon, on average A gallon of Smoothie King (Gladiator) smoothie costs $27.16/gallon (not including tax) A cup of regular coffee costs $16/gallon, on average It's about $2/glass for soda at a restaurant, an average of $12.80/gallon A gallon of Aquafina water could cost you at least $13.50, on average The above list consists of items that most American's … [Read more...]

Filed Under: Marketing Tagged With: gas, Marketing, perceptions

Building Trust with “Friends”

April 11, 2008 by Kyle Chowning

Trust between friends, colleagues and leadership takes time to develop. There isn't a formula. There isn't a methodology to follow. In fact, according to best-selling author, Seth Godin, there isn't anything you can do but consistently build on those relationships. Why? Relationships that are built-on, invested-in and sacrificed-for are rewarded with trust. If you blog, post on a regular basis (every day, week, month...it doesn't really matter). If you Twitter, post an update. If you're … [Read more...]

Filed Under: Marketing Tagged With: networking, relationships, trust

Employee Reviews Redefined

April 9, 2008 by Kyle Chowning

Employee reviews can be difficult. It's a blend and blur of empowering and course correcting. At the core of every employee review is the comparison of expectations. I'd like to offer a simple methodology in which employers can measure the impact and results of their employees. From hire to promotion, there are four stages: plant, grow, bloom and prune. Plant the Employee - The first few months of employment are critical. The health of their environment will determine whether the … [Read more...]

Filed Under: Leadership Tagged With: employee reviews

Starbucks bombs on their “Big Surprise”

April 8, 2008 by Kyle Chowning

Starbucks recently sent out a vague but intriguing email inviting me to attend an in-store event to "celebrate something big." They used big statements like "We're doing something big at Starbucks. Like Venti big." and "We can't tell you what's going to happen because that'll ruin the surprise." Here's a snapshot of the email they sent. Yesterday, the day before the "big surprise," I got another email from Starbucks. Is anyone else wondering why they decided to take the surprise out of the … [Read more...]

Filed Under: Life Tagged With: pike place roast, starbucks

How to coach your boss

June 6, 2007 by Kyle Chowning

You've read about Michael Hyatt before and you'll read about him again. I still want to be like Mike. He posted a great CEO perspective article on "coaching your boss," a feat that I'd put money on that most people aren't willing to tackle. I'd also put money on the theory that most bosses don't want to be coached by their staff even if they say they want to be. Ouch. Here's a snapshot of what you'll get if you click here: The problem is that most people are scared to correct their boss or … [Read more...]

Filed Under: Leadership Tagged With: coaching, Tips

The deception of being overwhelmed

June 3, 2007 by Kyle Chowning

Lately, I've been feeling a bit distant form the corporate spiritual climate in our city and church. I'm not talking about feeling disconnected to friends or the vision, but the passion and drive that pushes you from observation to activation. That's been missing. It's lack has been bugging me for quite some time...until today. This morning at church, our pastor,Dale Evrist, gave a prophetic word that nailed me to the core. He said: There is a deception of being overwhelmed that's purpose is … [Read more...]

Filed Under: Life

A Deliberate Person

May 17, 2007 by Kyle Chowning

Lately, it seems that the days of my life are becoming more important. Not like an increase in MY importance, but an increase in accountability for my time. I find myself constantly asking if what I'm doing is the best use of my time. Perhaps this is why I've begun devouring books like Getting Things Done and The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It. Although the content of both books seem to be unrelated, in essence, they are teaching me about being … [Read more...]

Filed Under: Leadership Tagged With: getting things done, intentional

A model leader…

April 9, 2007 by Kyle Chowning

For those of you business types, I was turned onto Michael Hyatt's blog recently. Who is he? He recently was promoted to the CEO and President of Thomas Nelson after Sam Moore had the reigns for 47 years...BIG shoes to fill. So if you're looking for productivity and efficiency inspiration, look no further. In one night, his suggestions for email efficiency inspired me to go through over 7200 emails to only have 2 left in my inbox. What did I do? Read this. Oh...and he even responds to emails … [Read more...]

Filed Under: Leadership Tagged With: michael hyatt

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